Laurie Wilkison

Nielsen conducts annual research on the impact that a company's commitment to sustainability has on purchasing and brand loyalty. I wrote their 2015 Global Sustainability Report, which summarized this research. I worked closely with the research team to craft a compelling narrative out of raw data and with Nielsen executives to shape the report into a useful sales tool.

The Kennedy Center had just launched a new brand identity when I was brought in to help with their annual report. I helped develop a content strategy, interviewed stakeholders across the institution, wrote all copy, collaborated with the design team, and ensured that the report reinforced the new brand.

To address rapidly escalating threats to the natural world, USAID knew it needed to work smarter and faster across its global portfolio of conservation projects. USAID hired Environmental Incentives (EI) to oversee a six-year project designed to advance these goals. EI developed tools, evidence, training, and mechanisms for sharing best practices that enable USAID Missions worldwide to improve the practice of conservation. To create the final report for this expansive project, I worked with a team of experts at USAID and EI to develop a strategic creative brief for the final report; solicit, write, and edit content from multiple subject matter experts; and oversee photography and graphic design.

Each year, Motorola conducts surveys of leaders in the various industries it serves, including manufacturing, healthcare, education, energy, and law enforcement. I was hired to analyze the survey data and produce a report for each industry that included key findings, as well as messaging aligned with Motorola's solutions and value proposition.